Georgia Randles

During March 2021, I was lucky enough to take part in the UNiDAYS & MISSGUIDED Competition, where I had to design either a tracksuit, dress, jacket, or a graphic tee, the winner of the competition would be able to work with MISSGUIDED and have their design come to life. For this project, I decided to focus on brand research of MISSGUIDED as this is crucial to designing a garment that fits their aesthetic. From this research, I found that MISSGUIDED are all about empowerment of women, boss babe attitude, body positivity and embracing yourself! My research areas focused on looking at their website, Instagram, and blog 'babeZine', allowing me to not only get a feel of their aesthetic, but to understand their consumers and brand values, this helped me design process.

The garment I chose to design is a tracksuit as this is more my element and I can apply what I have learnt from placement when designing, and I have been wearing a lot of tracksuits & loungewear due to lockdown and working from home. The colour palette is AW21 Super Charged Pastels, I loved the soothing pastel tones and is very MISSGUIDED. As I loved the colours so much I tired my design in different colour ways, to see what would be best for the customer. 

My final design is a cropped, funnel neck, half zip sweatshirt with a matching pair of high waisted, front seam joggers.