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OLD NAVY X GOOD VIBRATIONS

LIVE BRIEF 2019

For this project, I thought about what summer in California meant to me; I instantly thought of the song Good Vibrations by The Beach Boys. Thus I researched into 1966 California and the Surfer Style.

 

The collection I designed is a retro collection, as I took inspiration from the colours of 1960's California imagery and some elements of shape and style as well. I added a modern elements as well to make it appeal to OLD NAVY's market which is inclusive and diverse.

Menswear final line up.jpg
_FINAL OLD NAVY ILLUSTRATIONS WOMEN 1.2.
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