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OLD NAVY X GOOD VIBRATIONS
Inspired by The Beach Boys, California 1966 and the Surfer Style
Customer Board
Catch a wave, see what happens. Life should be full of happy memories, fun, friends and adventure.
OLD NAVY X GOOD VIBRATIONS
LIVE BRIEF 2019
For this project, I thought about what summer in California meant to me; I instantly thought of the song Good Vibrations by The Beach Boys. Thus I researched into 1966 California and the Surfer Style.
The collection I designed is a retro collection, as I took inspiration from the colours of 1960's California imagery and some elements of shape and style as well. I added a modern elements as well to make it appeal to OLD NAVY's market which is inclusive and diverse.
Swimwear Chic
Swimwear Samples
Denim Surfer Look
Swimwear Chic
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