CHURCHILL | Georgiarandlesfdt

CHURCHILL: FOR THE LOVE OF CHARTWELL

For this unit Winston Churchill was my muse and I researched into his life, his hobbies and what made Churchill him. Churchill spent a lot of time at his home, Chartwell House, in Kent with his wife and children. One of his favourite hobbies includes bricklaying and gardening, so from this my concept for this unit is 'Landscaping'.

My main focus was taking elements of different gardening and transitioning them into garments. For example, I looked into the shapes of gardening tools and developed how I could use them within my collection through repeat patterns, quilting and pockets.

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Consumer Board

My ideal consumer is male, aged 18-30, who loves socialising whether it is going to the pub or playing football with his mates. He loves spending time in the outdoors and going for hikes, walks and excercising is very important for him.

Brand Board

For this unit, I researched into the Pentland Group and the different brands within the group. This helped me to visualize my consumer and understand how to market my product and what market level my product should be.

Repeat Pattern

Pattern created from shapes of gardening tools.

Repeat Pattern

Pattern created from shapes of gardening tools.

Scatter Pattern

Digital Scatter Pattern created from placing random shapes on a page, then I made a larger scale pattern by repeating the scatter pattern. These can be used for prints on shirts & t-shirts, and can also be used for linings of jackets.

Repeat Pattern

Pattern created from shapes of gardening tools.

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