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WOOLMARK CHALLENGE 2020:

THE RIBBLE'S GUIDE TO TRADITIONAL & CONTEMPORARY SAILING MATERIALS

What first drew me to focusing my concept on traditional and contemporary sailing materials was when I first started looking at the history of Helly Hansen. When first researching the origin of Helly Hansen, I was particularly intrigued by how Helly Juell Hansen first produced their products. They first started making oilskin jackets and sou’westers in 1877 from natural materials such as coarse linen that had been soaked in linseed oil, this was incredibly innovative at the time and since then Helly Hansen have continued to be innovative for their apparel. After discovering this I decided to research traditional sailing and discover what resources and garments these sailors and fishermen had when sailing during the 19th - 20th Century. 

Firstly, the traditional sailing materials that were used came mainly from natural fibres; these materials included jute, hemp rope, linen and cotton. Jute is a form of flax and comes from the Bast Fiber which is long, soft and shiny and can be spun into coarse, strong threads. It is one of the most affordable natural fibers, and composed primarily of the plant materials cellulose and lignin. Flax canvas is essentially of double warp, for it is invariably intended to withstand pressure or rough usage. Hemp was used for ropes and sails on many ships including those of Christopher Columbus. It came from the cannabis sativa fields of patriotic American farmers who originally grew the fibrous crop for the British; hemp was important during the Revolutionary War. Linen is made from the fibers of the flax plant, and was a popular choice of sailcloth due to it being strong, absorbent and it dried faster than cotton. Cotton sails first became popular in Europe after 1851. It replaced flax fibres as cotton sails were very stiff making them difficult to handle, and were overall better quality. Cotton was light and was easy to produce as sails were getting bigger. Although, due to cotton being a natural fibre it had a poor resistance to rot, UV Light and water absorption. Some of these natural materials are still used for sailcloth and sailing materials today. After researching these materials, it made me start to think of how I could improve the weaker characteristics of the natural fabrics to make them waterproof or resistant to UV Light. To gain an in depth view of traditional sailing I researched what the conditions researched into different types of traditional garments that fisherman, sailors and naval officers, such as the Guernsey Jumper, the Peacoat, the Waterproof Mac, and the N-1 Deck Jacket. Looking at these garments helped give me an idea of what shapes, functions and fastenings would be good for sailing. 

For my initial design development, I wanted to include elements and features from boats into my design ideas. So for this, I took photographs of boats around Lytham St.Annes and on the River Ribble, to allow me to see what elements I liked most. Starting the photoshoot, I was only able to find abandoned boats which had been washed up and covered in dirt and driftwood. Even though these boats are not suitable for sailing, I was still able to photograph features of the boats and analyse them. As I continued on down the river, I managed to find a boat that was raising it's sail and slowly setting off. These were my favourite photographs, as I managed to capture how the sailing material moved, and the creases and folds of it. 

These digital Shape Development Collages are created from different imagery to do with sailing. I have taken elements from some primary imagery of the Observational Boat Photoshoot I did, such as the red sails, the small red topper boat, and the side of the large blue boat. I have also incorporated secondary imagery as well from online resources. The secondary imagery used is of a variety of different traditional & contemporary sailing materials such as Merino Wool Fibres, Hessian, Jute, Kevlar, Twaron, Nylon and Polyester, along with fishing nets and Helly Hansen garments as well. I wanted to see what it would be like combining traditional materials with modern sailing garments, as my goal for this project is to take inspiration and elements from traditional sailing and giving it a new, modern twist. This allowed me to see what shapes, styles, textures and materials I like, and is giving me a wonderful starting point in my design development process. 

Since this project is for the Woolmark Challenge, I did a lot of research into the fibre structure, the properties of wool, how wool is spun, and different types of knit techniques, woven structures and knitting machines. It is important to fully understand these different types of structures and method of construction as it affects the outcome of your final garment, and what structure is most suitable for the type of garment. I also researched into sustainable methods of waterproofing natural materials as well. 

Therefore, understanding this process and different structures, will benefit me in the design process.

STANDWORK: LAYERING WATERPROOF & PERFORMANCE WEAR GARMENTS

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WOOLMARK CHALLENGE 2020:

THE RIBBLE'S GUIDE DESIGN PORTFOLIO PAGES

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My ideal customer is a male, aged between 27 - 40; he is passionate about both racing and recreational sailing.

The market segment my consumer would fit in would be the Trained Independants. He is very health conscious; he highly enjoys going to the gym or running along the coast in his spare time.

He is passionate about healthy eating and healthy lifestyle, however he is happy to have a cheat day when having a dinner party or spending time at a restaurant with friends.

When shopping for clothing he is eco-conscious and prefers investing in garments which are higher quality and will last longer.

Sustainability is important to him and tries to be as sustainable as possible in his day to day lifestyle.

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WOOLMARK CHALLENGE 2020:

THE RIBBLE'S GUIDE COLLECTION OUTFIT BOARDS

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My final outfit strongly represents my concept and is a combination of all my research. These garments are an excellent balance of traditional and contemporary sailing materials and innovative technology and functionality. The fabrics choices for this outfit are knitted Merino Wool, Merino Wool with Optim Technology, waterproof Hessian, and a PU Coated Polyester. The garments take on aspects of traditional fisherman and naval style garments, yet updating them to make them suitable and fashionable for modern day sailing.

 

Overall I am happy with the overall outcome and proud with the final outfit as it is representative of my creative process. At the beginning of this project, I was apprehensive to start this project due to certain restrictions and limitations, such as Coronavirus. Although, once I started researching Helly Hansen, sailing materials and merino wool, I found this project highly interesting and I got to explore different areas, do more research into textiles, and experimented with watercolours, promarkers and fineliners. Another highlight of this project was taking part in the Woolmark Webinars, as this allowed me to combine my critical, analytical thinking of a garment with my creative thinking; it definitely made me consider construction and garment processes in a different perspective. Although, I do think if I could develop a toile of my final garment and sample it further, I would be able to create a well-developed, excellent base layer, and experiment with different knit structures and whole garment knitting.

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WOOLMARK CHALLENGE 2020:

PHOTOSHOOT PLAN FOR THE RIBBLE GUIDE SAILING OUTFIT

For this project, I collaborated with Undergraduate BA(Hons) Fashion Design & Technology: Sportswear student Olivia Soady to work on a photoshoot, as since we were both doing the Woolmark Challenge it would be good if we could share our thoughts and ideas on how we could demonstrate our performance garments best and in action. As the garments we designed are for Ocean Race Sailing, it would be wonderful to see our garments in action and two minds are better than one. Since we are students as well, financing a professional photoshoot may be difficult so having two creative directors can allow us to maximise our resources. To create a sound plan of the photoshoot, Olivia and I had regular video meetings via Zoom to discuss the main objective of the photoshoot, location ideas, potential models, costings and travel methods. Due to the current unforeseen circumstances of Coronavirus, we were not allowed to do the photoshoot so the photoshoot is purely theoretical, still this allowed us great practise and experience for contacting photographs, researching locations and models which we can definitely take with us to future photoshoots. 

Overall, we decided that the final photoshoot should be based in Penarth, Wales and there we will have access to a yacht provided by Challenge Wales, and the photographer will be Ian Roman as he has great experience in photographing sailing and was very cooperative and helpful when discussing the photoshoot. And the model I chose to model my garment was Sam Whealy as he is an experienced competitive sailor. I am incredibly happy with the overall plan of the photoshoot; it was a fabulous experience working with Olivia Soady and Ian Roman and I truly believe we developed a wonderful plan and idea for a Performance Style Photoshoot. 

WOOLMARK CHALLENGE 2020: MY WOOLMARK SUBMISSIONS

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